Ace music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has revealed his major challenge with dealing with Gen Z artists under his record label.
The head of Mavin Records bemoaned in an interview that his biggest problem with working with Gen Z musicians is their unwillingness to actively promote their songs on social media. He explained that many Gen Z artists are adamant about flooding their pages with their musical content because they are more concerned with the aesthetics of their social media.
Don Jazzy revealed that the problem occasionally leads to arguments between him and his artists, particularly the well-known ones. “I fight with my artists all the time because of their reluctance to post their musical content on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told Gen Z that it is not okay to post your work excessively on social media. They want to keep a clean page and don’t want to post or promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome,” he lamented.
The music entrepreneur advised musicians to always display their work on the internet.
