Jubilare Group, in partnership with the Mental Health Authority of Ghana and 18 other organisations, has launched Mental Health Campaign 2026 aimed at expanding access to mental health support across Ghana.
The initiative includes plans to introduce Ghana’s first 24/7 remote mental health care platform and provide direct support to more than 1,000 mothers, students, and professionals through screening, counselling, and support services.
Speaking at the launch, Deborah Asmah shared her personal experience with postnatal depression.
“I learned the name for what I was experiencing not from my hospital or doctor. I learned it from Google. In the dark hours. Alone,” she said.
According to campaign organisers, research shows that 50 per cent of Ghanaian mothers experience perinatal depression, while between 13 and 17 per cent report suicidal thoughts.
The campaign also highlighted growing mental health challenges among students, noting that one in three university students struggles with anxiety or depression.
“Mental health is like malaria, it can affect anyone. We don’t shame people for getting malaria treatment. Mental health deserves the same dignity,” Deborah added.
The proposed digital platform, developed with the Mental Health Authority, will provide round-the-clock remote access to licensed therapists, psychiatrists, and counsellors.
“A mother battling depression at 2 AM shouldn’t wait until morning. A student at midnight needs help now,” Deborah explained.
The platform is expected to launch in the third or fourth quarter of 2026 and is intended to improve access to mental healthcare while addressing stigma and privacy concerns.
Chief Executive Officer of the Mental Health Authority, Eugene Dordoye, stressed the need for collaboration in addressing mental health challenges.
“We envision a Ghana where innovation and partnership become bridges between suffering and support; where care is not imprisoned by geography; where help is not determined by proximity; and where mental healthcare becomes more responsive, more accessible, and more humane,” he said.
Under the maternal mental health programme, the campaign will collaborate with hospitals including Korle-Bu Teaching Hospital, 37 Military Hospital, University of Ghana Medical Center and Lister Hospital to support hundreds of mothers.
The programme will train frontline health workers to identify symptoms of postnatal depression, conduct routine screenings during postpartum checkups, organise monthly support groups, and connect affected mothers to counselling services.
For students, the campaign is partnering with Accra Technical University and University of Cape Coast to train peer mental health champions and organise sensitisation programmes during examination periods.
The campaign also seeks to support awareness and implementation of Ghana’s Maternal Mental Health Policy launched on March 31, 2026.
“A policy without awareness is just paper. This campaign provides awareness, activation, and accountability,” Deborah stated.
Other supporting organisations include Mental Health Society of Ghana, MTN Ghana, GBfoods Ghana and Fincra.
“This is our fight. Not theirs. Ours,” Deborah declared. “Breaking stigma starts with each of us. The silence ends here.”
