Ghana and Africa’s all-time leading World Cup goalscorer, Asamoah Gyan, has joined global sportswear brand PUMA to unveil the Black Stars’ new kit ahead of the 2026 FIFA World Cup.
The launch took place at Domino Square in New York City, positioning Ghana at the centre of a vibrant global showcase that featured 10 other nations from four continents. The event blended sport, culture, and community, reflecting football’s growing global influence beyond traditional stadium settings.
PUMA described the unveiling as a celebration that brought together football, music, food, and culture. In a departure from conventional launches, the kits were first worn by local community players on the streets of New York rather than being revealed through staged presentations or promotional films.
As Ghana prepares for the World Cup, the Black Stars are among five African teams supported by PUMA. The others include Morocco, Senegal, Côte d’Ivoire, and Egypt.
The brand highlighted its deep-rooted connection to African football, noting that its partner federations on the continent play a key role in shaping the identity and future of the global game.
Beyond Africa, countries such as Portugal, the Czech Republic, Switzerland, Austria, Paraguay, and New Zealand were also part of the global rollout.
In a unique twist, the unveiling centred on a street football concept, with community players showcasing the kits in a structured 4v4 tournament. The approach was designed to connect directly with fans and grassroots football communities.
PUMA’s Vice President for Global Brand Marketing emphasised that the initiative aimed to bring the brand closer to everyday football culture by engaging players in authentic environments and giving them first access to the new designs.
The event also featured appearances from football legends, including Ricardo Quaresma and El Hadji Diouf, alongside Gyan, symbolising a bridge between past and present generations of the game.
Adding to the atmosphere, Ghanaian music star Black Sherif delivered a live performance, complemented by DJs and cultural showcases representing participating nations.
With up to 11 countries set to wear PUMA kits at the World Cup, the brand is strengthening its presence on the global stage. The 2026 collection combines performance innovation with cultural identity, featuring ULTRAWEAVE technology and dryCELL fabric for enhanced comfort and performance.
Replica jerseys will also be produced using RE: FIBRE, part of PUMA’s sustainability initiative aimed at reducing environmental impact.
The new kits are scheduled to be available from March 24, as anticipation builds toward the 2026 FIFA World Cup.
