Harry Styles appears to be ushering in a new chapter, and his fans definitely noticed. In the past 24 hours, mysterious posters and a strange new website have appeared globally, sparking intense speculation that the Harry’s House era is giving way to what many are calling HS4, the star’s highly anticipated fourth solo album.
However, he gave a hint, he is about to end his four-year musical drought, with a series of cryptic billboards appearing in cities around the world, including New York, Manchester, Palermo, São Paulo, and Berlin. The posters bear the message “we belong together” superimposed over a photo of a stadium of fans, taken from the last date of Styles’ 2022-23 world tour.
A website with the same branding launched simultaneously. Clicking on the page opens a WhatsApp group chat called “HSHQ” – Harry Styles Headquarters. Fans believe that all this activity points to Styles gearing up to announce his fourth album, after a brief detour into marathon running last year.
Simultaneously, a mysterious website (webelongtogether.co) went live unannounced on January 12, featuring visuals that mirror the posters and a prompt to connect via WhatsApp with an account labeled HSHQ, widely interpreted as “Harry Styles Headquarters.” Visitors who engage with the number receive automated replies, a prompt to enter basic information, and cryptically, a message reading “HAVE A NICE DAY.
Fans are scrambling to interpret every detail. Some posters include additional phrases like “It’s all waiting there,” “See you very soon,” and “Let the light in,” fueling theories about song titles, themes, or lyrical hints tied to a larger project rollout.
Styles first hinted at his comeback on 27 December, when he posted an eight-minute video on YouTube, titled Forever.The clip began with fans preparing for the final date of his world tour, which took place in Reggio Emilia, Italy, in July 2023.
While no official announcement has yet confirmed that this campaign heralds a fourth studio album, the coordinated global posters and nostalgic callbacks to his recent tours strongly point to something big on the horizon. Styles’s last full album, Harry’s House (2022), won multiple awards, including a Grammy, and spawned hits like As It Was making the prospect of new music one of the most anticipated developments in pop this year.
For now, fans are left decoding every clue, refreshing feeds, and watching for Styles to break his silence — but one thing’s clear: the Harry Styles era might be about to enter its next unforgettable phase.
