Morocco has recorded a notable rise in tourist arrivals in the first quarter of the year, defying global travel challenges linked to rising costs and geopolitical tensions.
According to figures released by the country’s tourism authorities, Morocco welcomed 4.3 million visitors between January and March, representing a 7 percent increase compared to the same period last year.
The growth was particularly pronounced in March, which saw an 18 percent surge in arrivals, highlighting sustained momentum in the sector despite pressures affecting international travel and aviation.
Officials attribute the positive performance to several key factors, including improved air connectivity, a broader mix of source markets, and enhanced hospitality and entertainment offerings across the country.
Tourism earnings have also seen a significant boost. By the end of February, revenue had reached 21.4 billion dirhams (approximately $2.3 billion), marking a 22.2 percent increase year-on-year, according to data from the country’s foreign exchange regulator.
Morocco’s tourism sector has remained resilient in recent years, with the country emerging as Africa’s most visited destination, attracting 19.8 million tourists last year.
Looking ahead, the North African nation is setting its sights on an ambitious target of 26 million visitors by 2030, as it prepares to co-host the FIFA World Cup alongside Spain and Portugal—an event expected to further elevate its global tourism profile.
