Actress and entrepreneur Imisi has emerged the winner of Big Brother Naija Season 10, walking away with the ₦150 million grand prize, which includes ₦80 million in cash and a brand-new SUV. The grand finale aired on Sunday, October 5, 2025, bringing a dramatic close to a season filled with twists and unforgettable moments.
After 72 days in the BBNaija house, the 23-year-old secured victory with 42.8% of the final votes, surpassing fellow finalists Dede and Koyin, who finished as first and second runners-up respectively.
Imisi’s gameplay was defined by her authenticity, emotional depth, and strategic approach, which earned her the hearts of viewers across Africa. This season also introduced a major twist, viewers voted to save housemates rather than evict them, changing the dynamics of the game entirely.