Arnold Baidoo, an entertainment journalist, critic, and regular show pundit, has praised gospel music icon Dr. Sonnie Badu for his vital contribution to educating the gospel community about the importance of branding.
Arnold Baidoo expressed dissatisfaction on a recent episode of the show, stating that he thought Dr. Badu might not be getting enough credit for establishing the gospel music genre’s branding.
— UTV Ghana (@utvghana) December 3, 2023
“Regarding the business aspects of gospel music, Dr. Sonnie Badu is the innovator. Sonnie Badu sets a precedent when you consider how branding and business aspects are incorporated into the work of artists such as Joe Mettle, Diana Hamilton, MoG, and others. Arnold Baidoo said, “The gospel fraternity should give him credit for educating them on branding and business.
This endorsement from Arnold Baidoo highlights the influence of Dr. Sonnie Badu’s ideas and endeavors, recognizing him as a pivotal player in advancing the gospel music sector not only in terms of creative expression but also in terms of successful branding and commercial tactics.