Bad Bunny, the global superstar who has reshaped the sound of Latin music, will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, on Sunday, February 8, 2026.
The announcement, made jointly by the NFL, Apple Music and Roc Nation during a Sunday Night Football broadcast, names DPS as the telecast producer with Roc Nation and Jesse Collins serving as executive producers and Hamish Hamilton directing the live show. The performance will air on NBC.
Bad Bunny said in a statement, said that the performance carries deep personal meaning and is dedicated to those who ran countless yards so, he could come in and score a touchdown.
This is for my people, my culture, and our history.
Early reactions on social media and among music outlets were largely celebratory, praising the choice as a milestone for Latin music on one of television’s biggest stages.
