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Take Pride, merchandise display, Target Store, Queens, New York. (Photo by: Lindsey Nicholson/Education Images/Universal Images Group via Getty Images)
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Despite its CEO doubling down amid backlash over support for the LGBTQ+ community, Target is now removing pride month products from its stores. The other day we shared that Target CEO Brian Cornell was defending their “tuck-friendly” collection after sparking large amounts of backlash from shoppers, ahead of pride month in June. After debuting their “tuck-friendly” swimwear line for adults and minors, the company came under fire.

However, Cornell defended the line and said that the company made a good business decision that’ll add value and drive sales. Cornell also said the company had zero intentions on dropping the line amid accusations of indoctrinating and grooming children. While several shoppers called to boycott Target, Cornell stood by his decision and the company’s commitment to be diverse and inclusive. But despite all that, it looks like Cornell has now folded. A day later, on Wednesday (May 24), it was reported that Target would be removing some of its LGBTQ+ merchandise from stores after severe customer backlash, including threats of boycotts and even staffers’ safety.

In a statement released on their website, the company stated, “For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month.

Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work.” The statement continued, “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”

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