Serwaa Amihere has gracefully extended an unreserved apology to the Action Worship Center, demonstrating humility in her recent actions. The Ghanaian TV presenter initially called out the church’s choristers for their dress style, but her stance quickly shifted when critics unearthed evidence that her clothing brand wasn’t the originator of the design.
Recognizing her mistake, Serwaa Amihere promptly deleted her earlier post and issued a heartfelt apology to the Action Worship Center. She acknowledged that, upon closer examination of the ‘design in question’ and a more thorough understanding of intellectual property procedures, she realized her error.
In her apology statement released on Wednesday, October 25, 2023, Serwaa Amihere expressed, “We feel obliged to apologize to the Action Worship Center for the embarrassment that our claim has caused to them. We wish to reassure our esteemed customers of our deep commitment to offering a superior quality and style option of globally competitive women’s office clothing and accessories.”
Furthermore, she openly admitted, “Our claim to the IP rights in the Celine dress is insufficient. This resulted from a gap that we have identified in our internal IP assurance procedures. We have since taken decisive steps to improve our mechanism for avoiding IP violations. To affirm our commitment to respecting IP rights, we have, by this publication, recalled the Celine dress.”
Serwaa Amihere’s apology reflects a commitment to integrity and accountability, emphasizing her dedication to ensuring that her brand respects intellectual property rights while maintaining its reputation for delivering high-quality women’s office clothing and accessories.
This piece… readers, echoes in so many ways about character and intergrity, the willingness to accept fault and offer sincere apologies to the wronged no matter your status speaks volumes about a persons intergrity and maturity. Don’t deprive people of an apology when you are at fault. It is not your decision whether they deserve it or not. You are responsible only for the accountability of your actions.
As usual, key in your thoughts today! Sending you lots of love.