Author: Kofi fosu
“The beat goes hard asf!” is one of the best compliments an artist or producer can receive today. It’s short, raw, and packed with meaning. It tells you that your sound connected—that someone felt it. And that feeling? It’s stronger than ever because music listeners today have better tools. We’re talking HD streaming platforms, noise-cancelling headphones, hi-tech speakers, and earbuds that make every drum, synth, and bassline hit harder. Music isn’t just heard—it’s experienced. The Sound of Now Global hitmakers know this. They’re constantly tweaking, layering, experimenting—because they understand the listening experience has evolved. Their sound evolves too. Locally, though,…
We’ve heard it over and over again in this industry: “Ghana music no dey pay!” But I call cap. I stand firmly on the opinion that “Ghana music” as we used to know it doesn’t exist anymore. Maybe it did in the past—when our favourite bands headlined global stages and graced magazine covers across the world. Back then, it was a movement rooted in tradition, sound, and cultural pride. But today, we live in completely different times—a time shaped by access, digital disruption, and global collaboration. The very intentional efforts of music executives in more developed markets have influenced the…